We all go through phases in our lives where we need to achieve success fast, whether in creating a new company, applying for a job, or getting a promotion. It is critical to catch your audience’s attention within few seconds through your brand, and to let them know who you are, what you are about, and what you are trying to achieve. In this article, we list our top pointers for rebranding yourself for success.
Determine your strongest attributes
Write a list of what you and the people around you think your strongest attributes are, and bank on these attributes. These attributes will be the foundation of what you will offer, your product, and simply your contribution to the world. It is the value added of why people should trust you to hire you, partner with you, or invest in your brand.
Pinpoint your unique value proposition
you need to know and understand what is this value-added that you will bring to the table, and what is it worth to your audience in particular. Your value needs to be unique as redundancy can only need to failure. Remember, value depends on context, so your unique value might be much more appreciated in different markets, hence identifying your audience is highly correlated to your value. Your value also needs to be embedded in your brand identity, provided it is your selling card.
Develop a narrative that resonates with your audience
Storytelling is becoming increasingly popular in business cases, influencing, and gaining market share in competitive markets. To stand out from the crowd, you need to develop a memorable narrative that is unique to you, enrich it, and adapt it to your audience. Your narrative need to matter to your audience’s causes to be appealing. You need to be honest about who you are and what you want to achieve through this narrative. Telling your story need to deliver the message you want your audience to remember, as well as be authentic to your identity.
Be creative and unique
In addition to identifying your unique selling point, your audience will appreciate your creativity, whether in your skills or product, or in the way you deliver them. Creativity does not only highlight your uniqueness, but it goes beyond to establish you as a memorable pioneer that attracts more attention. Do not be shy or modest in showing off your creativity. Those who dare win, so be disruptive, and remember to start thinking of yourself as a brand.
Reintroduce Yourself
Once you are happy with your unique added value, and the narrative to communicate it, it is time to reintroduce yourself with the objective of self-promotion. Successful rebranding does not involve inventing a new persona. All this means is to sell and advertise yourself to your audience in a way that is accurate, current, eye-catching, that delivers the message you are aiming for.
Represent your brand
If you are your brand, or the main face for your brand, then make sure you represent the brand right. Remember that in the digital world, you have only few seconds to get people’s attention to your material. Don’t be shy of working hard on your brand and hiring professional help to realise the best version of your vision. Hire a photographer to take professional photos of yourself, and get colleagues, partner, or friends to review the written material about you and your brand. Work with a graphic designer to create material to market your brand, such as new business cards, logo, or signature.
Share it with the world
Before you upload your new profile online on LinkedIn, Facebook, personal websites, and so on, make sure that all your contact points are up to date. Be consistent cross the platforms and ensure you spend your energy on the platform that will gain you the most benefits. For example, if what you are trying to do with the new branding is to find a job or get a promotion, then spend more time on linkedin.
Adapt as you go
Consistency is key to success. However, this does not mean that you need to keep your image the same it is as the years go by. We live in a fast-changing world, and adaptability, agility, and flexibility are key to survival and growth. Hence, to not drop the ball on what you worked hard to rebrand, set up a time in your calendar to review your digital image periodically. This can be quarterly, yearly, and so on depending on how much of your information changes. It is critical to reflect change, so if you acquire a new skill, new title, or think of a new attractive creative way to represent yourself, then go on and edit your profile immediately.
